Charting developments once envisaged by Keynes, Chase, Galbraith and Packard, and more recent radical thinkers such as Chris Anderson, Philip Sadler’s latest book explains how and why many goods and services have moved from relative scarcity to relative abundance, and asks how this trend can be reconciled with the global issues of population growth and climate change.
The impact of new technologies, new energy sources, new materials and the development of artificial intelligence is assessed. The challenges ahead – such as creation of new business models, the need to meet expectations of improved living conditions while avoiding environmental catastrophe, and the need to adapt ideas developed in scarcity to conditions of abundance – are discussed.
Sadler argues that the relief of global poverty cannot rely on aid and corporate philanthropy. He explores the idea of re-engineering products and delivering them into bottom-of-the-pyramid (BOP) markets, and concludes that the more global companies take this route, as some are already doing, the more profitable they will find it. Of course, this will help the poorest, who often pay more for goods and services than the rich.
The Author: Philip Sadler joined Ashridge Business School as Director of Research and subsequently became Chief Executive, a position he held for 20 years. He is now a life Vice-President of the College. Philip’s practical experience in the business world has been gained through non-executive directorships in printing, banking, healthcare, consultancy, and engineering.
Sadler is an honorary senior fellow and patron of the think tank Tomorrow’s Company and in 1986 he was appointed CBE for services to management education. He has authored more than 10 books on management topics.
Discounts: can get a 25% discount on this and all other Gower management titles. Please visit our member discount page for the required discount code. Non-members who join SPS before 1 April can get this book, which has a recommended retail price of £65, FREE.
(the primary nominee will receive the book in the case of Corporate or Discounted Corporate membership)