Ismail Haznedar is the founder of Strataworks, which helps entrepreneurs build new companies, focusing on strategic development and implementation. He has been named as the first SPS Fellow in Turkey. He outlines the growing emphasis on strategic planning in Turkey.
Why is Fellowship important to you?
In Turkey we do not have an association dedicated to strategic planning, and when I researched societies internationally, I found the SPS best suited my needs. The Fellowship means I can add value to my business, sharing best practice on an international basis. It also enables me to demonstrate my professional credentials within my business.
Why is the increased professionalisation of strategic planning so vital?
Fellowship is not the end of my journey with the SPS. I am also in discussions about forming an overseas branch of the SPS in Turkey, as one of a handful of pilot projects. There is a need to increase the professionalism of strategic planning in Turkey. It’s a growing market, with increasing competition from all over the globe. Where once a company would compete with local businesses, now it is competing with international businesses. In order to be more competitive at an international level, Turkish businesses need to take a more strategic view, so the professionalisation of strategy is increasingly vital.
What do you see as the biggest current challenges?
Today any company has access to international markets, so competition is increasing. Therefore, each enterprise needs to understand its core competencies better than ever. They should concentrate on the issues that differentiate them and the ones that might create most value for customers. Otherwise, the enterprise will not be competitive and will not survive for long.
Where are the most interesting developments?
We have reached the stage where companies are aware they need a strategy, and it is becoming more widely understood that everyone needs to own the company strategy. It’s not just something for the management and top level decision-makers: everyone in the company should be part of the strategy. In addition customers would like to be participants of the value creation process: to decide on what they want, how to receive it and when. This approach needs more flexibility and customisation, and good communication. Here the importance of strategic communiction and strategic networking are developing.
NB: Fellowship application is now available online, for more information please click here.
If you would like more information on SPS Turkey, please contact Paul Barnett.