Paulo Vicente dos Santos Alves is a Professor of Strategy, Marketing and Business Management at Fundação Dom Cabral, recently voted the 5th best Business School worldwide by the Financial Times. He holds a doctorate in Business Administration from Fundacao Getulio Vargas, and was a consultant on the business plan and marketing strategy of the US Department of Commerce between 2005 and 2006.
Why is the SPS Fellowship important to you?
International recognition was an essential factor. I’m a well known professional and academic in Brazil but SPS Fellowship can give me visibility and recognition globally, which will be important in the long term for my career and network.
How important is the increasing professionalisation of strategy?
It is key, especially in markets that are not growing and where competition is becoming more fierce. Many companies will need to do strategic planning to ensure their survival in the next few years. They need qualified professionals to guide them through this process.
What are the key strategic challenges you are dealing with at the moment?
In the world in general there are a few key challenges. We can summarise these as: the changing geopolitical map; over-dependence on oil; conflict and terrorism; growing environmental problems; and demographical imbalances. Good strategic planning can map all those and establish how to overcome the difficulties ahead.
In Brazil there are also a few bottlenecks that companies need to face in order to enjoy the growth of the market in the coming years. These bottlenecks are: lack of qualified human resources, lack of transportation infrastructure and lack of energy. All these problems can be dealt with, with proper strategic planning.
What developments in strategic planning particularly interest you?
Many organisations are trying to develop results-based budgets. To do those it is necessary to create causal links and maps to better understand where money will be more efficient to use and thus create a better budget process.
These links can lead to budget simulations and forecast. I guess this is the frontier of knowledge in strategic planning: the merging of science and practice for a core process like budget and planning using the latest technology available.
NB: Fellowship application is now available online, for more information please click here.