This month, one LinkedIn member posed a question asking strategists to name their most significant challenge within the strategic planning process. The answers covered a huge range of issues.
One common theme was that many strategists were seeing strategic plans being created in a vacuum, which are then not relevant to what is really going on within the business.
Others pointed to execution as a stumbling block. One member said: “The challenge is not to assume that, because a glossy document has been printed, the ‘strategy’ has become reality.”
Meanwhile still more said panic in the current environment was a problem. One said: “A lot of strategy is being developed out of fear instead of looking at where a company wants to be” in the current climate. Another added: “In many organisations strategy is being made ‘on the hoof’. The problem is, that since the economic situation is so bad, and people cannot see where their profits or future service are going to come from, they have knee-jerk responses.”
Others highlighted short-termism as an issue, and pointed out that there is a threat to good processes when there is so much pressure to see quick results.
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