At SPS we believe that two-way knowledge transfer and engagement is important for existing and future business school students, and will serve to strengthen strategic thinking, planning, action and learning.
As part of our goal of playing a key role in evolving strategy from a management science to a professional discipline, we are strengthening our links with business schools, and will play a more active role in facilitating knowledge transfer and engagement between the schools and business people.
Our efforts so far have been very well received by the business schools, and all wish to support the initiative. Several existing and new business school members have already made commitments, and others have expressed strong interest.
An example of our plans in practice is the launch of the first SPS ‘Strategy Club’ at Cardiff Business School, Cardiff University on 12 October. At the first event Dr Llyr Jones, Head of Group Strategy at BAE Systems PLC will give an address to students and local business people on Strategy theory into practice: insights from a global company, before attending a private dinner with the faculty professors and the invited local business leaders. Other practitioners are lined up for similar events in future.
On his reasons for supporting the SPS Strategy Club in Cardiff, Llyr Jones says, ““Strategy is at the heart of how an organisation achieves and sustains success and in today’s uncertain business world has never been more important. I am delighted to support the SPS’ aims of advancing strategy and strategic thinking by speaking in Cardiff.”
Speaking about his reasons for engaging Cardiff Business School, Sir Julian Hodge Professor of Marketing & Strategy Robert Morgan says: “Across the diverse range of educational programmes we provide, we know that strategy, in particular, cannot be delivered effectively without case insights, executive experiences, real life organisational vignettes and working with our industry partners. We welcome our collaboration with SPS as a platform for integrating strategy theory-practice, strategy development-execution, and strategy knowledge generation-application. At this inaugural event, we look forward to learning how Dr Jones has leveraged strategy theory into effective practice.”
The Strategic Planning Society has always viewed itself as a bridge between the worlds of academic and practitioner strategists. This has largely been achieved through our publications such as Long Range Planning and Strategy Magazine, plus the occasional event in association with a business school. The SPS business school clubs initiative represents a new of more proactive engagement.
SPS members are welcome to join the event. To register your interest please email: email@example.com