Our next SPS Webinar will take place on:
17 July 2014, 17.00 -18.00 UK
Sales and Marketing Integration
If the top line of the profit and loss accounts matters, then the two function most expected to make revenue generation happen are marketing and sales. Why are there two functions separate? Should they be separate? Should it be marketing and sales or sales and marketing? Strategists have to consider how these resources are deployed, and how they can become more effective.
In this month’s webinar, Beth Rogers from Portsmouth Business School, author of “Rethinking Sales Management”, discusses the joint responsibility that sales and marketing have for improving the sales forecast and delivery of the sales forecast. This will include discussion of the things that they need to agree on and how integration might be implemented.
Join the debate and understand the benefits of sales and marketing integration. For more information go to SPS-Webinar-Sales-Marketing-Integration-flyer-July-2014
After registering, you will receive a confirmation email containing information about joining the webinar. Even if you cannot make the date and time, when you register you will receive access to the recording of the SPS Webinar after the event.
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The SPS recently formed an Executive Development Group to work with the Chief Executive and Trustees to quicken the pace of the Society’s development and guide the Society towards an early Extraordinary General Meeting. Currently constituted of five members, plus Chief Executive Vincent Rousselet and Trustee Colin Tuckwell, the group is meeting fortnightly. As well as actively planning and pursuing SPS development, the Group, which has diffuse and complementary formative backgrounds, is exploring how to evolve into a high-performance team.
Trustee Colin Tuckwell says: “Everybody in the Group is highly motivated to help the Society move towards its goals. But we also want to learn and have fun, whilst doing that. This is a group of highly experienced and able people, whose breadth of skills mean we can all provide leadership in appropriate situations.” The Group has not previously worked together, but have already moved quickly through formation to establish early trust and collaborative working norms.
“We are working to ensure our learning together contributes to the rejuvenation and a greater openness and desire to learn in the SPS culture: absolutely necessary for the Society if it is to have any chance of achieving its challenging goals.”
If you would like to contribute to increasing the pace of SPS development, sharing your knowledge, learning and adding to the Society’s own understanding of transformational development, please contact Colin Tuckwell on email@example.com / +44 (0)7899 763100 or Vincent Rousselet on firstname.lastname@example.org / +44 (0)7710 570 554.