In The Focused Organization Antonio Nieto-Rodriguez shows how fewer, more effectively elected and managed projects are the key to strategic and long-term success. Using his own research and work experience he explains how and why those organisations that focus on just a few key initiatives can perform significantly better than unfocused organisations, not only financially but also in achieving their strategic objectives and motivating their staff.
The author introduces a new way of looking at a company through two very different and often conflicting dimensions: running-the-business and changing-the-business. What you add to one dimension you have to subtract from the other one. Finding the right balance between these two dimensions represents one of the major challenges to successful strategy execution.
Becoming a focused organisation, Nieto-Rodriguez argues, involves a radical change in the way companies are organised and the way they select and manage projects – the creation of a new culture.
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