Businesses have to grow to survive and compete in domestic and international markets even during economic downturns. There is always a need to plan for future growth and Enterprise Growth Strategy presents the total process of a growth strategy.
The book describes mechanisms by which businesses can gain market share; develop, modify, or upgrade products; acquire new or expand existing businesses; transform resources to increase revenue and profitability; reduce cycle time; and empower business associates. Quality concepts – market growth, financial and core competency – are outlined and a variety of growth strategy tools presented, and case studies are presented.
The Author: Dr. Dhirendra Kumar is senior extension engineer at North Carolina State University in the USA. He has worked as an engineer, technical adviser and programme manager for Outboard Marine, John Deere, Pratt and Whitney, and Pitney Bowes. Since turning to academia, he has taught almost every aspect of business and management – the ‘growth strategy’ concept he has developed is comprehensive and manifestly practical.
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