Square Peg International, a business consulting practice and long-standing member of the SPS, was a double winner at this year’s Institute of Consulting awards on 20 October.
Proving that bigger is not necessarily better, the boutique consultancy was named Practice of the Year and its Director, Phoebe Dunn, won the coveted title of Consultant of the Year.

The Institute of Consulting awards recognise outstanding examples of consulting in action and entrants are judged based on their strategies, projects and performance, backed up by evidence of success and benefits delivered to clients.
Square Peg specialises in supporting leaders and their teams through change and transition – and specifically in finding the sweet spot between strategy, leadership and people practices.

To win Practice of the Year, Square Peg International received glowing testimonials from clients including Coca-Cola, who praised the firm for its “top-quality work delivered with creativity and integrity”, and the Birds Eye Iglo Group, who said the company has ‘‘first class consultants and advisors working to improve business performance and productivity”.
Square Peg’s work was also lauded by Dr. Joe O’Mahoney, a lecturer in Organisational Analysis at Cardiff Business School and author of the recent report, Management Innovation in the UK Consulting Industry, published in partnership with the Institute of Consulting. According to Dr. O’Mahoney, “Square Peg demonstrates the importance of developing innovative practices through skilled individuals working with clients on a day-to-day basis”.

Consultant of the Year, Phoebe Dunn, Director of Square Peg International, was recognised for her outstanding work with clients, including Coca-Cola, where she supported a major reorganisation project across 38 countries, and the Birds Eye Iglo Group. She was also praised highly for her executive coaching work for executives within a British Airways subsidiary.

“We are delighted to win not one but two Institute of Consulting awards,” Dunn says. “The consulting marketplace is increasingly cluttered, so it’s great that our innovative and collaborative approach to working in partnership with clients has been recognised – our focus has always been on developing long-term client relationships based on trust and sustainable and mutual success. On a personal level, I am thrilled to win Consultant of the Year and be singled out from a field of high calibre consultants. My clients include some of the world’s biggest brands like The Coca-Cola Company in Europe, Africa and the Middle East, Birds Eye Iglo and The Mileage Company, who know a thing or two about quality and value in consulting partners so to have their endorsements means a great deal. What’s more, the Institute of Consulting is the standard bearer for the industry, so to be recognised by them is fantastic.

Huw Hilditch-Roberts, director in charge of the Institute of Consulting, calls Square Peg “a shining example of how a small consultancy can produce truly outstanding work.”

“Interestingly, the company recognised for its achievements working with clients on major transitions and in difficult times – which is what quality consultancy should be about particularly in the current business climate,” Hilditch-Roberts says. “Square Peg has set incredibly high standards and raised the bar in terms of a benchmark for others to follow.”